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Typical Projects
Consulting
Alexanderwerk AG, Germany
GenAura helped rationalize marketing and sales activities at the company. GenAura spearheaded a two-day event with senior management and senior marketing and sales managers that culminated in the development of marketing and sales plans for the company's domestic and international divisions. The event addressed a number of important issues, including competitive analysis, segmentation, and product positioning.
The AYCO Company
GenAura performed an extensive evaluation of electronic document management systems to move from millions of paper documents to electronic documents. GenAura developed a set of business requirements for evaluating commercially available systems. A pilot system resulted in a fully automated application, yielding the projected business benefits. Additionally, GenAura performed an evaluation of existing security practices related to the internal use of information and computer systems in all business functions. GenAura developed a set of recommendations to enhance information system security, including specific security policies that were implemented in the company.
Cyber MDX
GenAura provided a multitude of services for this telemedicine ultra-sound device company, and established international partnerships with third party vendors, stakeholders and key medical figures to market a unique device to third world countries. GenAura provided operational support with hospitals, telecommunication firms and government authorities within the infrastructure necessary to beta test the device.
IT Liquidation
GenAura developed a business plan for this emerging growth, asset recovery firm, as well as a marketing plan and tag line to be used in the promotion of the company. GenAura completed a market review of competitors in the marketplace and devised a sales strategy to effectively compete against formidable competitors. Additionally, GenAura created a four tier distribution network to market recovered inventory to the marketplace, and established accounting and financial guidelines from which to operate the company in accordance with general accounting practices. Finally, GenAura established partnerships with major leasing companies and provided general management activities to the company.
Jet Aviation AG, Switzerland
GenAura developed a business plan for a new business that includes cabin attendant education and training; brokerage services; catering and purchasing services; and outfitting services. The plan includes definition of products and services, determination of market.
MediSec
GenAura created a sales budget for this digital media security company along with compiling a target list of potential sales opportunities and market partners for both Europe and the U.S. GenAura also created a sales forecast for multiple product offerings sold through direct and indirect channels, and represented the firm at major U.S. and European trade shows. Additionally, GenAura built relationships with current and potential third party resellers and OEM's.
Nylink
Using enterprise data, GenAura helped the company develop enhanced business intelligence in two areas market segments and customer purchase behavior. GenAura developed online analytical processing (OLAP) capability and helped the company develop new market segments that incorporated purchase profiles. GenAura provided additional business intelligence through the development of association rules that showed what products and services clients purchase together.
NYSERDA (New York State Energy Research and Development Agency)
GenAura performed an evaluation of wireless mobile technologies and the application of these technologies in energy generation and distribution. Utilizing a ROI approach and cost-benefit analysis, the result was a prioritized ranking of the most important energy applications that would benefit from wireless mobile. GenAura also made a forecast of key technology drivers within a five- to ten-year timeframe.
Orell Fussli AG, Switzerland
GenAura provided guidance on the development and market potential of the company's proprietary track and trace product, focusing on industries and markets that are highly susceptible to counterfeiting, diverting, and copycatting activities. GenAura developed a methodology for enhancing brand protection and building supply chain integrity. The methodology is comprehensive and incorporates the use of various security elements and the proprietary track and trace technology.
Price Chopper, Golub Corporation, United States
GenAura performed a cost-benefit analysis of the newly emerging radio frequency identification (RFID) and electronic product code (EPC) technologies. The cost-benefit analysis evaluated the economic impact of RFID and EPC on the company's supply chain, which consists of several distribution centers and over 100 retail stores. The analysis included return on investment calculations and technology assessments.
Reflexis Systems
GenAura helped Reflexis develop "thought leadership" in its technology and market space. Activities included assessing competitive pressures and helping the company - and its customers - learn how to leverage Reflexis' key performance indicator (KPI) modules. The KPIs and business processes drive retail strategy implementation, process experimentation, and learning, with the aim to implement single- and double-loop learning in Reflexis' customer base. Additionally, GenAura helped Reflexis write white papers to demonstrate how to leverage the company's software and obtain the anticipated benefits.
Management Education Programs
World Fuel Services Corporation, United States
GenAura provided a one-week, management education program for the company's high-potential employees. The program covered important business topics in several areas, including marketing, operations, and finance. A pre-program assignment and a living case surfaced solutions for existing business problems and identified potential new product and service opportunities for generating top-line growth.
Fresenius Kabi, France - a member of the Fresenius Group
GenAura provided a three-day, management training program for the company's high-potential marketing managers. The program covered important marketing topics, including segmentation analysis, differentiation strategies, branding, and positioning strategies. A living case allowed participants to analyze new products and services for existing and new markets. Living case solutions demonstrated a positive ROIs and short paybacks.
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